A SMALL BUT POWERFUL SUPER BOWL

As Super Bowl 50 approached, perennial Super Bowl advertiser Tide opted out of a traditional TV spot, but they still wanted to make a big impact with sports fans. So we created and executed a series of digital spots starring some of the world’s top athletes—specifically ones who embodied the brand’s “Small But Powerful” message. The content resonated with fans across the world, getting more than 30 million social views and 350,000 engagements in just a few days, and it became one of the brand’s most successful influencer campaigns ever.