A SOUNDTRACK FOR THE DIVE BAR

There’s no better place to drink a Seagram’s 7&7 than a dive bar. And there’s no better band to blast from the juke box than The Kills. So for National Dive Bar Day, we teamed up with the band to give dive bars their very own soundtrack. Thanks to a successful influencer campaign, a partnership with TouchTunes, and an in-bar record giveaway, we tripled the earned and social media impressions for Seagram’s 7 in one day.

Long live the dive bar.