BUILDING A COMMUNITY FOR PEOPLE WITH MIGRAINE

To help launch their breakthrough migraine treatment, Biohaven Pharmaceuticals partnered with real patients, including Khloe Kardashian, to tell powerful stories of taking back their day from migraine. 

Our “Take Back Today” campaign resonated with the migraine community and delivered powerful results. We generated 60% of traffic to the campaign website, and in just two months, more than 250 migraine patients mentioned asking their doctor for the new treatment.